Most comic collectors will rightly argue that Spawn #1 is the first appearance of Spawn. After all, what is an appearance in a preview or advertisement page mean, anyway? But I feel that collectors should collect what they want, and completists may want all kinds of appearances.
Spawn #1 was released in May 1992. Benjamin Nobel's blog, spawncomics.wordpress.com, demonstrated that Rust #1 Special Limited Edition was published in April 1992 and had Spwan in an ad. Malibu Sun #13, a preview magazine, had Spawn on its cover a couple of weeks before Spawn #1 was published. He cogently concludes that Rust #1 Special Limited Edition had the first print appearance of Spwan.
But I just found a copy of Comic Buyer's Guide Price Guide April - June 1992 #10 (Vol. 3, #2). It has a print appearance of the character in the first interior page. Rust #1 has Spawn on the back of the back cover. The price guide was published as a quarterly up to this point and had articles predicting which comics coming out the following quarter would be "hot." This issue covered comics scheduled for April, May and June release. The magazine, therefore, most likely was released during the prior quarter between January and March 1992. Take a look at the photo of the indica page and you make up your mind!
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